đ Stop trying to win the internet, and âŚ
Simplify Your Business by Becoming the Obvious Choice!

From: Jonathan Goodman
Toronto, Canada
Marketing to humans these days has become so (in)human. That needs to change. This free summit is a recalibration.
Trying to become an influencer on social media isnât a good way to grow a business. Human Avoidance Marketing (HAM) simply doesnât work well.
Research shows that over 90% of sales are âsilentâ in that they still happen through word of mouth.
Theyâre silent, because we donât hear about them.
For that reason, we focus too much on the remaining 10%, the leftover scraps, that can be measured or seen.
The truth? By the time a sale can be measured, all of the Obvious Choices have already been hired.
Who this Free Summit is NOT for
- We wonât be showing you how to find the best hashtags or entertain people with 7s videos
- Weâre not going to teach you how to build the biggest possible audience.
- And we wonât be talking about frigginâ funnels.

Winning the internet and winning in business are two different games.
If youâre looking for short-term hacks, algorithm âsecretsâ, or are trying to become an online influencer, this summit is not for you.
Thereâs a lot of ways to do business today, both online and offline. The Obvious Choice focuses on the straightest path to success.
Admittedly, thereâs a tradeoff. The Obvious Choice might not become famous, celebrated in the media, or become a heralded âagainst-all-oddsâ billion-dollar Unicorn success story. Those outliers make for great stories, but bad business case studies.
This free summit is about the 90% of sales that happen behind closed doors. Itâs about how you can become one of the stories you donât hear about.
If this sounds like something you will benefit from, please secure your spot right away.
-Jon
Secure My Spot100% of Revenue Will be Donated to Charity
In October 2022, five-year-old Nova Kennedy had a dinnertime headache. In 48 hours, she was in emergency surgery for brain cancer.
Over the next nine months, Nova bravely faced surgery and six grueling rounds of chemotherapy. Her story sheds light on an often-unseen aspect of childhood cancer: financial devastation. With average costs at a staggering $833,000, many families find themselves facing serious debt and income loss.

The Tyler Robinson Foundation (TRF) offers families battling pediatric cancer a lifeline. TRF provides crucial financial assistance, helping with rent, utilities, transportation, and more. Their aid was pivotal for Nova's family, allowing them to focus on her recovery.
Now in remission, Nova's story is a call to action, underscoring the importance of organizations like TRF. Together, our support for TRF will enable more victories for children like Nova, ensuring families can focus on what truly matters: a healthy, cancer-free future for their children.
All revenue from sponsorships and sales of summit recordings will be donated to the Tyler Robinson Foundation in Novaâs name.
The Speakers
From $100 million ecommerce business owners, to thought leaders, to insanely profitable local bake shop owners, and everything in-between, the goal of The Obvious Choice Summit is to give you low-stress, human optimized, simple strategies that are working today without feeling like you have to dance like a monkey on the internet to get customers.
